Using Unmatched UTM Data to Help Build Campaigns
When there are not any matching Campaigns during a UTM Touchpoint record creation, the Campaign field will remain Blank.
We provide a couple of Reports that can help you identify which UTM Groupings you might want to consider creating a Campaign for. These reports are built assuming that the Medium and Source fields are the most used. You can create your own reports using different UTM Parameters as needed.
First, we would recommend looking at the Potential MidLevel Campaign report, and scan for groupings that have high record counts. These could be ideal for their own Campaign.
Next, run the Potential Generic Level Campaigns report, and again scan for large groupings that have high record counts.